Automated Loyalty Boosting Revenue and Retention | wappier

Automated Loyalty

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Period.

Showing Loyalty Some ❤

Creating a Loyalty Program that is both meaningful and personalized for hundreds or millions of consumers real-time is not easy. Sophisticated machine learning algorithms, deep consumer understanding, and true loyalty expertise need to be put into effect to calculate the perfect point and reward system that utilizes the optimal 1-1 gamification tactics to make consumers engage more and spend more.

The wappier platform offers a loyalty automation and retention optimization solution that enables native, dynamic, personalized Loyalty Programs that reward consumers for being loyal and interacting more with your brand. Why is this crucial?

We spend crazy budgets in advertising and acquisition.

However, average month 1 churn is 58%.

Meanwhile, it is 5 times cheaper to retain an old consumer rather than attract a new one.

Even a 5% increase in retention can lead to
30-100% revenue uplifts.

Let’s invest in
Loyalty!

How It Works: Closing The Loyalty Loop

From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.

Event Tracking:
Track Consumer Behavior

ll

wappier’s AI Engine:
Model and Predict Consumer Behavior

ll

wappier’s Loyalty Platform:
Customize, Configure, Enable

wappier Loyalty Platform
ll

Personalized Loyalty Program: Next Best Action Recommendation

wappier Loyalty User Profile
How It Works: Closing The Loyalty Loop

From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.

Event Tracking:
Track Consumer Behavior

wappier’s AI Engine:
Model and Predict Consumer Behavior

wappier’s Loyalty Platform:
Customize, Configure, Enable

wappier Loyalty Platform

Personalized Loyalty Program: Next Best Action Recommendation

wappier Loyalty User Profile

Loyalty Mechanics and Customization

Full UI and UX Customization of the Loyalty Experience: AI-powered components and mechanics
that bring together a native and dynamic Loyalty Program for each individual consumer.

Loyalty icon

Consumers click on the Loyalty Icon to access their Loyalty Profile. The icon’s UI and UX are fully customizable through the wappier Platform to match the brand’s look and feel.

Loyalty Profile

Consumers access their Loyalty Profile as a slide-in overlay on top of the mobile or web app to check all the latest tactics and offers now available or coming up next.

earn points

Consumers can see which events and actions reward them with Loyalty Points. The more they engage, the more points they win.

customizable loyalty user profile

spend points

Loyal consumers get rewarded. They can redeem their Loyalty Points for digital or physical goods. Machine learning is used to map events to optimal amount of points and ideal type of rewards.

Loyalty Economy

Events, rewards, points are all configurable through the wappier Platform by using the power of AI to ensure a meaningful experience that does not affect the app's economy.

loyalty tactics

30+ Personalized Loyalty Tactics are ready to be configured through the wappier Platform in seconds, without engineering effort, proven to optimize each consumer’s LTV individually.

Loyalty Automation for Any Industry and Any Brand

No matter the industry, from travel to gaming and retail to finance, consumers need to be rewarded to feel valued and be loyal to your brand.
Enter the wappier platform to enable a fully customizable Loyalty experience for your consumers.

commerce
wappier Loyalty Automation for Sharing Economies
wappier Loyalty Automation for Gambling
wappier Loyalty Automation for Food and Restaurants - Quest Feature
wappier Loyalty Automation for Banking and Finance
wappier Loyalty Automation for Travel
wappier Loyalty Automation for Telecoms and Media
wappier Loyalty Automation for Apps and Games - Quest Feature
The Consumer Experience

Let’s see how Loyalty would look like in a gaming app. Let’s take Emily as an example.
She clicks on the Loyalty Icon to access her Loyalty Profile as a slide-in overlay on top of the game. The more she plays, the more loyalty points she collects.

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency
wappier Loyalty Icon: the entry point

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour
line
wappier Loyalty Programs: win in-app currency for loyalty points

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency
wappier Loyalty Icon: the entry point

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour
line
wappier Loyalty Programs: win in-app currency for loyalty points

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Customizable Loyalty Profile

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency

Loyalty Tactics

Go beyond points!
Reward your consumers with personalized gamified features and tactics, all ready to launch in minutes
through the wappier platform without any engineering or live ops effort.

Tier System

Happy Hour

Daily Bonus

Wheel of Fortune

Cash-Back

Point System

Draws

Leaderboards

Chat

P2P Challenges

Scratch & Win

Invite a Friend

….

Quests

Achievements

Instant Rewards

Objectives

Uber Missions

….

Flash Sales

1+1 Offers

Bundles

Coupons

Giftpacks & Vouchers

Watch Videos (Ads)

Tier System

Happy Hour

Daily Bonus

Wheel of Fortune

Cash-Back

Point System

Draws

Leaderboards

Chat

P2P Challenges

Scratch & Win

Invite a Friend

….

Quests

Achievements

Instant Rewards

Objectives

Uber Missions

….

Flash Sales

1+1 Offers

Bundles

Coupons

Giftpacks & Vouchers

Watch Videos (Ads)

4 Groups, 30+ Tactics, Millions of Consumers: Loyalty and Gamification Made Easy

Tactics are the magic sauce that powers true Loyalty Automation. Over 30 of them, ready to be configured through the wappier platform in minutes! No engineering effort required, just creativity and data-driven decision making.

Out-Of-The-Box

System Recommended

Personalized

Ready-To-Launch

KPI-Designed

Marketing Friendly

Configure and enable a Loyalty Tactic
through the wappier platform in minutes!

wappier Loyalty Automation Platform - Enable a quest feature in minutes

Here is how:

Enter the platform

✓ Go to “Tactics”

✓ Schedule timing

✓ Configure branding

✓ Select audience

✓ Preview

✓ Enable!

PS: You can AB test any tactic to better measure its effectiveness 😉

AI-Powered Recommendation Engine

Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!

Emily, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

John, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

AI-Powered Recommendation Engine

Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!

Emily, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

John, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

How We
Work Together

App Analysis
Event Mapping
Reward Definition

Integration
QA and Testing
Builds Submission

Platform Deep Dive and Training
Loyalty Configuration: Rewards, Tactics, UI
Machine Learning Algorithm Training

Performance Monitoring
A/B/n Testing
Solution Management and Optimization