Thoughts, insights, tips on how to make the most out of your existing consumers.
Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s
If you have ever received a letter addressed to “Current resident,” you know the feeling of immediately losing interest in a communication that was intended
Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing
The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound in