wappier for App Developers | wappier

wappier for App Developers

AI-Powered User Optimization Technology that App Developers use to make more out of their existing users.

In today’s technology ecosystem, machine learning is used extensively for user acquisition, but it is rarely utilized post-acquisition to boost revenue, increase engagement, and reduce churn. wappier’s platform offers an automated loyalty solution that improves engagement and retention, a pricing optimization engine to maximize revenue, and other 1:1 marketing campaigns and tactics to optimize the entire post-acquisition consumer journey. 

Whether you have a game, or a dating app, or an e-commerce app, you need to be able to understand who your users are: what they like and dislike, why they churn, why they stay, why they spend, why they stop spending, why they spend again. Doing this for millions of users in a real-time and personalized way is complex.

Based on these deep insights, wappier’s Intelligent Revenue Management Platform helps app and game developers engage deeper with their users and incentivize their behavior towards their KPIs.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

But, how can you know for millions or billions of users which is the best pricing offer or the best loyalty tactic for each and every one of them?

Here Is Why We Should Talk

It’s the first time in history 50-people companies are called to manage 50 million users. Apps and games need the tools and the MarTech stack to bring the sophistication that exists in user acquisition to user management and optimization. We help them do that by creating this MarTech stack.

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Marketing Is Not UA

Typical games and apps allocate 80-90% to User Acquisition, while the typical multinational spends 2/3 on post-acquisition, meaning CRM, Loyalty, and Revenue Management.

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Limited Resources

Small companies are called to manage millions of users. Exact same needs as a multinational, but only 1/100th of the headcount.

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Cost Of Acquisition

UA cost is rapidly rising, making it harder and harder to acquire profitably a new consumer. At the same time, average day 2 churn is 40%.

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Live Ops Is Key

Investing in Live Ops to maximize revenue and LTV is critical, but also a challenge to maintain and scale successfully.

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

wappier funnel for app developers
wappier Loyalty Automation Platform - Enable a quest feature in minutes

Automated Loyalty and Retention for App and Game Developers

wappier offers a native, dynamic, and personalized Loyalty Automation Software that creates loyalty programs, seamless with gameplay, that reward users for coming back more often, being loyal, spending more. AI is used to model and predict user behavior to compute the right reward for the right user at the optimal time avoiding churn and increasing LTV.

Configure and enable a Quest Tactic through the wappier platform in minutes!

Automated Loyalty and Retention for App and Game Developers

wappier offers a native, dynamic, and personalized Loyalty Automation Software that creates loyalty programs, seamless with gameplay, that reward users for coming back more often, being loyal, spending more. AI is used to model and predict user behavior to compute the right reward for the right user at the optimal time avoiding churn and increasing LTV.

wappier Loyalty Automation Platform - Enable a quest feature in minutes

Configure and enable a Quest Tactic through the wappier platform in minutes!

What Loyalty Automation Means:

ML-Based Point System


Deep Integration with App’s Mechanics


Native, Customizable UI and UX


30+ Preconfigured Loyalty Tactics


Real-Time 1-1 Personalization


Next Best Action Recommendation


User Profiling and Clustering


Pattern Identification


Content Marketing Automation


What Loyalty Automation Means:

ML-Based Point System


Deep Integration with App’s Mechanics


Native, Customizable UI and UX


30+ Preconfigured Loyalty Tactics


Real-Time 1-1 Personalization


Next Best Action Recommendation


User Profiling and Clustering


Pattern Identification


Content Marketing Automation


IAP Pricing Optimization for App and Game Developers

Each user is different. They live in different countries, have different spending power and probability to buy, completely different dynamics. How is it possible to charge an SKU for $2.99 for everybody? It just doesn’t make sense. You need to adjust the pricing of each SKU to each country and each user. Advanced machine learning and predictive econometric models are needed to do this both real-time and on a 1-1 basis. It’s not easy but we have an automated solution for that.

IAP Pricing Optimization by wappier
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IAP Pricing Optimization by wappier

IAP Pricing Optimization for App and Game Developers

Each user is different. They live in different countries, have different spending power and probability to buy, completely different dynamics. How is it possible to charge an SKU for $2.99 for everybody? It just doesn’t make sense. You need to adjust the pricing of each SKU to each country and each user. Advanced machine learning and predictive econometric models are needed to do this both real-time and on a 1-1 basis. It’s not easy but we have an automated solution for that.

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Group 50
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AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

wappier funnel for app developers

Next Generation Analytics for App and Game Developers

Descriptive Analytics

Deep Dive into the Past and Present: The what, how, when, and why of your users’ behavior.

Predictive Analytics

Forecast of the Future: What will your users do next? Who are just about to churn? Who are the most likely to do their next purchase? Which of the newbies are most likely to become whales?

Prescriptive Analytics

Influence the Future: Let the platform’s predictive behavioral intelligence power what each user will see, what offers and content they will receive, based on what they are most likely to respond to.

wappier Descriptive, Predictive, Prescriptive Analytics

Next Generation Analytics for App and Game Developers

Descriptive Analytics

Deep Dive into the Past and Present: The what, how, when, and why of your users’ behavior.

Predictive Analytics

Forecast of the Future: What will your users do next? Who are just about to churn? Who are the most likely to do their next purchase? Which of the newbies are most likely to become whales?

Prescriptive Analytics

Influence the Future: Let the platform’s predictive behavioral intelligence power what each user will see, what offers and content they will receive, based on what they are most likely to respond to.

wappier Descriptive, Predictive, Prescriptive Analytics
Myra, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

Eyad, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Next Best Action Recommendation for App and Game Developers

Each user is different. Different motives and instincts drive different behaviors. Our Machine Learning algorithms analyze these differences and decide which is the next best loyalty tactic for each user in real-time.

Successful loyalty programs are the ones that are meaningfully personalized to each individual’s needs. Two different players, Maira from Canada and Eyad from Egypt, enter their loyalty program in XOTO game.

Next Best Action Recommendation for App and Game Developers

Each user is different. Different motives and instincts drive different behaviors. Our Machine Learning algorithms analyze these differences and decide which is the next best loyalty tactic for each user in real-time.

Successful loyalty programs are the ones that are meaningfully personalized to each individual’s needs. Two different players, Maira from Canada and Eyad from Egypt, enter their loyalty program in XOTO game.

Myra, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

Eyad, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

ML-Based Data Visualization for App and Game Developers

Data is complex and its visualization can get even trickier. Let’s say you have a game that has 1m MAUs that generate 1b events per day. How do you process that data? How do you visualize it? How do you move beyond dull spreadsheets and standard gameplay KPIs?

Our machine learning based data visualization engine identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users by finding answers to questions they didn’t know they should be asking.

wappier Smart Audience Management Platform for App Developers

ML-Based Data Visualization for App and Game Developers

Data is complex and its visualization can get even trickier. Let’s say you have a game that has 1m MAUs that generate 1b events per day. How do you process that data? How do you visualize it? How do you move beyond dull spreadsheets and standard gameplay KPIs?

Our machine learning based data visualization engine identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users by finding answers to questions they didn’t know they should be asking.

wappier Smart Audience Management Platform for App Developers
wappier Smart Audience Management for App Developers

Smart Audience Management for App and Game Developers

From 10k to 100m MAUs, wappier’s Audience Manager gives app and game developers the ability to manage their users in the easiest and most data-driven way. Go beyond country, gender, age or platform filtering, by creating dynamic smart audiences based on current and forecasted behavioral patterns.

Select “Whales with 70%+ Probability to Churn and send them a personalized, limited-time “Bundle” Tactic!

Smart Audience Management for App and Game Developers

From 10k to 100m MAUs, wappier’s Audience Manager gives app and game developers the ability to manage their users in the easiest and most data-driven way. Go beyond country, gender, age or platform filtering, by creating dynamic smart audiences based on current and forecasted behavioral patterns.

Select “Whales with 70%+ Probability to Churn and send them a personalized, limited-time “Bundle” Tactic!

wappier Smart Audience Management for App Developers

Each User Counts

User engagement shouldn’t just mean sending messages. We need to go deeper.

1-1 User Optimization: We bring together AI Technology that moves beyond typical marketing automation by understanding, modeling, predicting, and optimizing user behavior.

SDK tracks and sends real-time data

AI analyzes and predicts user behavior

System collects and processes this data

Platform recommends and serves user’s next best action

Each User Counts

User engagement shouldn’t just mean sending messages. We need to go deeper.

1-1 User Optimization: We bring together AI Technology that moves beyond typical marketing automation by understanding, modeling, predicting, and optimizing user behavior.

wappier Automation: Closing the Loop
consumer

Personalized Rewards and Offers, Happier Consumer

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1-1 Consumer Optimization

✓ Right Loyalty Tactic

✓ Right Price

✓ Right Timing

✓ Right Consumer

customers

More Revenue, Happier Developer

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Let’s Get Started!

Why you will love working with us:

✓ Easy Set-Up and Integration

✓ Full UI and Branding Customization

✓ Tech Support and Documentation

✓ Dedicated Customer Success Manager

✓ Weekly Performance Reports and Ongoing Optimization

You probably have questions, let’s talk and see how we could work together.

Step 1

Let’s get to know each other, book a 30’ call!

Step 2

Meet your Dedicated Customer Success Manager

Step 3

Platform Sign Up and Training

Step 4

Set-Up and Solution Configuration

Step 5

Launch

Step 6

Ongoing Solution Management and Optimization

Let’s Get Started!

Why you will love working with us:

✓ Easy Set-Up and Integration

✓ Full UI and Branding Customization

✓ Tech Support and Documentation

✓ Dedicated Customer Success Manager

✓ Weekly Performance Reports and Ongoing Optimization

You probably have questions, let’s talk and see how we could work together.

Step 1

Let’s get to know each other, book a 30’ call!

Step 2

Meet your Dedicated Customer Success Manager

Step 3

Platform Sign Up and Training

Step 4

Set-Up and Solution Configuration

Step 5

Launch

Step 6

Ongoing Solution Management and Optimization