Smart Audience Management | wappier

Smart Audience Management

Creating dynamic audiences based on predictive consumer clusters and attributes.

Smart Audience Management

Creating dynamic audiences based on predictive consumer clusters and attributes.

Audience and Campaign Management by wappier

Predefined Audiences Give Biased Answers

wappier’s Smart Audience Management platform enables marketers and app developers to #automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s expected future behavior: their probability to churn or buy, their expected LTV, their forecasted responsiveness to offers, their matching to specific products, and the list goes on and on.

The coolest thing? We don’t stop at creating the audience. Our platform leverages prescriptive analytics and AI-powered recommendation engines to serve each audience the right marketing campaign at the optimal time. The result? Higher and extended lifetime value.

Audience and Campaign Management by wappier

Predefined Audiences Give Biased Answers

wappier’s Smart Audience Management platform enables marketers and app developers to #automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s expected future behavior: their probability to churn or buy, their expected LTV, their forecasted responsiveness to offers, their matching to specific products, and the list goes on and on.

The coolest thing? We don’t stop at creating the audience. Our platform leverages prescriptive analytics and AI-powered recommendation engines to serve each audience the right marketing campaign at the optimal time. The result? Higher and extended lifetime value.

What Smart Segmentation Means For Us

wappier’s Smart Audience Management solution helps marketers and app developers manage their consumers on the spot by creating meaningful data-driven audiences. These audiences are then targeted real-time with an optimal campaign or tactic at the optimal time.

Gain deep insights into consumer behavior by analyzing the past, shaping the present, predicting and influencing the future of each audience.

Create smart audiences by selecting

Audience Attributes: Past and Predictive

[gender, age, loyalty status, probability to churn or buy, …]

Marketing Campaign

[daily quest, newbie bonus, Black Friday 1+1, bundle offer, …]

Time

[now, yesterday, last 7 days, last 30 days, cohorts, all time, …]

KPIs

[day 3 retention, visits/day, tutorial CVR, LTV, ARPU, …]
wappier Smart Audience Management Platform for Marketers

What Smart Segmentation Means For Us

wappier’s Smart Audience Management solution helps marketers and app developers manage their consumers on the spot by creating meaningful data-driven audiences. These audiences are then targeted real-time with an optimal campaign or tactic at the optimal time.

Gain deep insights into consumer behavior by analyzing the past, shaping the present, predicting and influencing the future of each audience.

Create smart audiences by selecting

Audience Attributes: Past and Predictive

[gender, age, loyalty status, probability to churn or buy, …]

Marketing Campaign

[daily quest, newbie bonus, Black Friday 1+1, bundle offer, …]

Time

[now, yesterday, last 7 days, last 30 days, cohorts, all time, …]

KPIs

[day 3 retention, visits/day, tutorial CVR, LTV, ARPU, …]
wappier Smart Audience Management Platform for Marketers

What Smart Clustering Means For Us

Leveraging every aspect of the consumer’s substance. Who he was, who he is, who he will be.

Operating System: Mobile (Android / iOS), Web, Tablet

Geographics: Country, State/Region, City, Zip Code

Demographics: Age, Gender, Education, Occupation, Income, Home Ownership, Family Size

Communication Preferences (Email, SMS, Notifications, Social Media)

Previous Interactions with Preferred Communication Channel

….

What-Smart-Clustering-Means

High / Low / Medium Probability to Buy

Projected Responsiveness to Sales / Offers / Tactics

Spending Pattern Prediction (e.g. audience X is 50% more likely to buy product Y)

Advocacy Probability (e.g. 20% probability to invite a friend in the next 7 days)

Acquisition Source Prediction (e.g. in 2 months 2/3 of your VIPs will be coming from FB ads)

….

What Smart Clustering Means For Us

Leveraging every aspect of the consumer’s substance. Who he was, who he is, who he will be.

Past

Operating System: Mobile (Android / iOS), Web, Tablet

Geographics: Country, State/Region, City, Zip Code

Demographics: Age, Gender, Education, Occupation, Income, Home Ownership, Family Size

Communication Preferences (Email, SMS, Notifications, Social Media)

Previous Interactions with Preferred Communication Channel

Future

High / Low / Medium Probability to Buy

Projected Responsiveness to Sales / Offers / Tactics

Spending Pattern Prediction (e.g. audience X is 50% more likely to buy product Y)

Advocacy Probability (e.g. 20% probability to invite a friend in the next 7 days)

Acquisition Source Prediction (e.g. in 2 months 2/3 of your VIPs will be coming from FB ads)

Here are a couple of use cases to help you understand how this works and why it’s amazing.

Use Case #1

Predictive Consumer Clustering: You have 25,000 consumers that their next login will be their last.

What should you do with these consumers?

Use Case #2

Predictive Behavior Modeling: Consumers in your funnel are different. Some might never buy thus you shouldn’t allocate effort for them while others are super-valuable (high probability to buy) so you should know who they are and act accordingly.

How can you know if a consumer who just joined will become a VIP?

Interesting?

Let’s schedule a quick chat and see how we can help you.

Business Goal: Marketer wants to increase sales

Platform predicts and detects which are the audiences that have a high probability to buy

Platform auto-creates a segment of consumers that have a high match with Product Z over the next 3 days

Next Best Action Recommendation: Send marketing campaign “Flash Sale” valid for the next 3 days

Audience X is targeted with Campaign Y

Business Result: Product X sales increase by 17%

Business Goal: Marketer wants to reduce consumer churn

Platform predicts and detects which are the audiences that have a high churn risk

Platform auto-creates a segment of consumers that their next login will be their last

Next Best Action Recommendation: Send marketing campaign “Happy Hour” valid for the first 2 hours after the next consumer login

Audience X is targeted with Campaign Y

Business Result: Retention is increased by 20%

Here are a couple of use cases to help you understand how this works and why it’s amazing.

Use Case #1

Predictive Consumer Clustering: You have 25,000 consumers that their next login will be their last.

What should you do with these consumers?

wappier Smart Audience Management Use Case 2 - mobile

Use Case #2

Predictive Behavior Modeling: Consumers in your funnel are different. Some might never buy thus you shouldn’t allocate effort for them while others are super-valuable (high probability to buy) so you should know who they are and act accordingly.

How can you know if a consumer who just joined will become a VIP?

wappier Smart Audience Management Use Case 2 - mobile

Interesting?

Let’s schedule a quick chat and see how we can help you.