Intelligent Revenue Management

#Automagically Increasing Revenue

Transforming the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation.

By analyzing more than 2 billion data points per day, wappier tracks, models, predicts, and influences each consumer’s behavior by delivering individual next best action recommendations in real-time.

But first, who are you?

What We Do

Intelligent Revenue Management: Automating the post-acquisition consumer journey

Mobile apps and the digital ecosystem at large have created a flood of data, but the truth is that most marketers lack the tools to ask the right questions so that they can deeply understand the data and take action on it.

How can you give the right personalized incentives real-time to millions of consumers to achieve higher retention, engagement, loyalty, and revenue?

We have the answer.

A single cloud-based platform that maximizes revenue and retention by using powerful AI to model consumer behavior, predict their actions, and recommend their next best action in real-time.

The platform’s ML-based data visualization solution helps app developers and marketers understand their audience in a way typical analytics dashboards cannot. Its smart audience management solution helps them create dynamic consumer clusters utilizing predictive attributes and machine learning models, while its loyalty automation and pricing optimization solution enables them to provide each consumer with their next best action at the optimal time with the optimal way.

A next generation MarTech product stack that revolutionizes consumer management and optimization.

Engage Deeper with wappier

Engage Deeper

Retain Longer with wappier

Retain Longer

Convert Further with wappier

Convert Further

Monetize more with wappier

Monetize More

Visualize Better with wappier

Visualize Better

What We Do

Intelligent Revenue Management: Automating the post-acquisition consumer journey

Mobile apps and the digital ecosystem at large have created a flood of data, but the truth is that most marketers lack the tools to ask the right questions so that they can deeply understand the data and take action on it.

How can you give the right personalized incentives real-time to millions of consumers to achieve higher retention, engagement, loyalty, and revenue?

We have the answer.

A single cloud-based platform that maximizes revenue and retention by using powerful AI to model consumer behavior, predict their actions, and recommend their next best action in real-time.

The platform’s ML-based data visualization solution helps app developers and marketers understand their audience in a way typical analytics dashboards cannot. Its smart audience management solution helps them create dynamic consumer clusters utilizing predictive attributes and machine learning models, while its loyalty automation and pricing optimization solution enables them to provide each consumer with their next best action at the optimal time with the optimal way.

A next generation MarTech product stack that revolutionizes consumer management and optimization.

Engage Deeper with wappier

Engage Deeper

Retain Longer with wappier

Retain Longer

Convert Further with wappier

Convert Further

Monetize more with wappier

Monetize More

Visualize Better with wappier

Visualize Better

For Whom We Do It

Consumer Management and Optimization Technology for App Developers and Marketers

wappier’s technology is adjusted to different verticals based on our clients’ needs and priorities. It is all about understanding consumers and providing them with the right offer at the right time to maximize revenue. 

ICONS HOME PAGE-07

Developers: Apps

Smalls teams are called to manage millions of users in real-time. How can they achieve that with minimum resources and a budget almost exclusively allocated to user acquisition?

How can they make more out of their existing users?

ICONS HOME PAGE-06

Marketers: Brands

The typical marketer is desperately trying to make sense of their data. What is it that drives consumer behavior? Out of dozens of scattered dashboards where should they look to find answers?

How can they make more out of their existing consumers?

Who We Are

wappier is introducing to the world Intelligent Revenue Management, optimization technology that transforms the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation. By analyzing more than 2 billion data facts per day, wappier tracks, models, predicts, and influences each consumer’s behavior in real-time.

A team of 5 back in 2015 is now a team of 51 aiming to take 1-1 real-time personalization to the next level, with the segment of one.

Who We Are

wappier is introducing to the world Intelligent Revenue Management, optimization technology that transforms the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation. By analyzing more than 2 billion data facts per day, wappier tracks, models, predicts, and influences each consumer’s behavior in real-time.

A team of 5 back in 2015 is now a team of 51 aiming to take 1-1 real-time personalization to the next level, with the segment of one.

Currently 51 
70 by Q2 2020

70% of the team in 
Engineering and Data Science

Presence: US and Europe

Seasoned Executive Team, multiple exits, 2 IPOs

Team

80+ Apps and Systems analyzed and optimized over the last 4 years

20 years of running 
270 Revenue Management Programs 
for large carriers and brands 
around the world

Know-How

Cloud-Based Platform 
powered by Next Generation, 
AI-Based Marketing Technology

  • 2m lines of code
  • 2b data points per day
  • 250 data attributes                                x 100 transformations                        x 20 machine learning models

Technology

Currently 51
70 by Q2 2020

70% of the team in
Engineering and Data Science

Presence: US and Europe

Seasoned Executive Team, multiple exits, 2 IPOs

80+ Apps and Systems analyzed and optimized over the last 4 years

20 years of running 
270 Revenue Management Programs 
for large carriers and brands 
around the world

Cloud-Based Platform
powered by Next Generation,
AI-Based Marketing Technology

  • 2m lines of code
  • 2b data points per day
  • 250 data attributes                                x 100 transformations                        x 20 machine learning models

Team

Know-How

Technology

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consumers optimized
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Hot Off The Press

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wappier does #GDConnect2019 Flag: United States on Google Android 10.0

 

Our own Ted Verani moderated the Mobile Gaming Today panel with industry leaders at GameDaily Connect USA on August 27, 2019.

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but it is very challenging for game makers stand out from the crowd in app stores.  This led off a free wheeling conversation about how to not oly acquire players but to retain them,  as well as discussion on market trends and keys to success for the booming mobile space.  Our panel of experts shared perspectives and  vital points developers need to understand.

 

PANELISTS:

 

MODERATOR:

Ted Verani, Vice President Business Development, wappier

wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.