Pricing optimization is a non-negotiable element of any successful commercial strategy. Price doesn’t just underlie every individual purchase decision, it also represents an important

Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization.

When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove

Customer rewards have been around for centuries, long before cereal box tops could be redeemed for special prizes. In today’s economy, loyalty marketing has

The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP