wappier Blog

Thoughts, insights, and tips on how to make the most out of your existing customers.


Thoughts, insights, tips on how to make the most out of your existing consumers.

What Is Loyalty Marketing?

Customer rewards have been around for centuries, long before cereal box tops could be redeemed for special prizes. In today’s economy, loyalty marketing has evolved into a complex digital strategy

5 Elements of Effective Price Optimization Models

The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.

Personalized Marketing: The Ultimate Guide

Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing to shop with businesses

How To Build A Personalized Marketing Strategy

Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have come to expect personalization