Thoughts, insights, tips on how to make the most out of your existing consumers.
“Mobile games is not an ‘all boats rise industry,’” says host Ted Verani in the latest Gamesforum Online webinar on mobile retention. “With hundreds of
Creating a profitable app has never been harder. Throughout 2020, nearly 40,000 new apps hit the App Store every month. Google Play has grown at
When measuring the success of an app, developers and publishers have a plethora of metrics at their disposal. Daily active users, monthly active users, and
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand