wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly able to crank out
Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app
Everything You Need to Know About Mobile Game Business Models
Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to ongoing game development and
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.
The App Store Evolution: Making the Most of Apple’s Pricing Upgrade
Apple has recently announced the most comprehensive upgrade to the App Store pricing system since its launch. This update provides developers with 700 new price points and flexible pricing tools,
Optimizing IAP Prices Increases LTV in Mobile Games
Mobile game In-App (IAP) revenue optimization has always been a hot topic. Many companies are still unsure about how to implement it and whether it will have a positive impact
The Case for Global Pricing: How Any Mobile Game Can Benefit from Localizing Their Prices
It’s no secret that gaming is a lucrative industry. However, what many people don’t realize is that a big reason for this growth is the ever-increasing popularity of mobile games.
How to Shield your Game’s Revenue Against Economic Uncertainty
Written by Konstantinos Pantelidis Edited by Thanasis Karavasilis — The ongoing global economic crisis has impacted everyone in one way or another. Consumers have had to tighten their belts, businesses have
The Big List of Top-Earning Mobile Game Revenue Statistics
As much as making your game stand out depends on creativity and artistic vision, ensuring it has healthy financial prospects demands data. Learning lessons from other games that have seen