Thoughts, insights, tips on how to make the most out of your existing consumers.
Creating a profitable app has never been harder. Throughout 2020, nearly 40,000 new apps hit the App Store every month. Google Play has grown at
When measuring the success of an app, developers and publishers have a plethora of metrics at their disposal. Daily active users, monthly active users, and
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them