wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
The Ultimate Guide to Pricing Optimization
This complete guide includes everything you need to know about how to build an effective pricing optimization model and drive overall sales lift.
7 Price Optimization Tools for Driving Sales Lift
When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness of a specific promotion
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.
The Beginner’s Guide to Ecommerce Price Optimization
Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization. Pricing is one of the most
The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly able to crank out
Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app
Everything You Need to Know About Mobile Game Business Models
Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to ongoing game development and
The App Store Evolution: Making the Most of Apple’s Pricing Upgrade
Apple has recently announced the most comprehensive upgrade to the App Store pricing system since its launch. This update provides developers with 700 new price points and flexible pricing tools,
Optimizing IAP Prices Increases LTV in Mobile Games
Mobile game In-App (IAP) revenue optimization has always been a hot topic. Many companies are still unsure about how to implement it and whether it will have a positive impact