When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness of a specific promotion

The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.

When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly able to crank out

There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app

Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to ongoing game development and