wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app
Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out coupons for pregnancy-related products,
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from the previous year. While
The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively
In 2024, personalized and dynamic marketing strategies remained essential for marketers worldwide. Not only do they maximize customer lifetime value and drive a high return on ad spend, but 76%
Empowering Revenue Growth with Global Pricing Flex: A Seamless Self-Service Experience
In the fast-paced world of digital commerce, businesses need tools that don’t just work but work seamlessly. Wappier’s Global Pricing Flex brings this ease to pricing optimization with a powerful
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.
The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly able to crank out
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the cost spent for an
Everything You Need to Know About Mobile Game Business Models
Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to ongoing game development and
