Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach.

During the course of last year, the mobile gaming and app ecosystem has experienced numerous changes and a rapid evolvement: Τhe spread of COVID19,

If you have ever received a letter addressed to “Current resident,” you know the feeling of immediately losing interest in a communication that was

Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized

The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound