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Thoughts, insights, tips on how to make the most out of your existing consumers.
The Big List of Mobile App Retention Rate Statistics
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them
Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I
Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV
5 Mobile Games That Nailed Their In-App Purchase Pricing
5 Mobile Games That Nailed Their In-App Purchase Pricing Video games are expected to hit $180.1 billion in revenue in 2021, and a huge chunk
Pricing and Community Backlash. What if my Players Find Out?
Pricing and Community Backlash. What if my Players Find Out? When mobile developers talk about monetization, one point consistently gets overlooked – IAP Pricing. Take
