This complete guide includes everything you need to know about how to build an effective pricing optimization model and drive overall sales lift.

Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization. Pricing is one of the most

When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness of a specific promotion

Customer rewards have been around for centuries, long before cereal box tops could be redeemed for special prizes. In today’s economy, loyalty marketing has evolved into a complex digital strategy

The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.

Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the cost spent for an

Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing to shop with businesses

Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have come to expect personalization

Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive a high return on ad spend,