Global Pricing

Global Pricing auto-adjusts the optimal price for each in App product per individual country resulting in more payers, more transactions, and greater revenue for you.

Global Pricing

Global Pricing auto-adjusts the optimal price for each in-app product per individual country resulting in more payers, more transactions, and greater revenue for you.

What you get

Get Lift

Drive incremental revenue lift by automatically optimizing and updating global prices for thousands of SKUs, for your game or app according to local demand.

Gain insights

Our Cloud-Based Platform automates price changes but also gives you deep insights into player behavior, helping you better understand what works and what doesn’t.

Go Live Fast

Enjoy a quick and easy integration because no SDK is required. Deployment can be completed in a few days and results can be experienced in less than a month.

Experiencing Global Pricing

Global Pricing identifies differences in consumers’ willingness to pay, moving beyond local currency exchange rates used in App Stores, by combining each country’s macroeconomic data and local purchasing power, with deep insights into game population behavior. By merging the best of two worlds, formal Predictive Analytic Econometric modelling and Machine Learning, the price elasticity curves are identified and an optimal price for each in-app product per country is set, resulting in more payers, more transactions, and greater revenue.

Continuous pricing optimization per product SKU across countries can be quite demanding when you are talking about 100s or 1000s of individual in App Products. Our Global Pricing product is making a challenging process into a fast and easy one!

Want to learn more about localizing your prices?

Experiencing Global Pricing

Global Pricing identifies differences in consumers’ willingness to pay, moving beyond local currency exchange rates used in App Stores, by combining each country’s macroeconomic data and local purchasing power, with deep insights into game population behavior. By merging the best of two worlds, formal Predictive Analytic Econometric modelling and Machine Learning, the price elasticity curves are identified and an optimal price for each in-app product per country is set, resulting in more payers, more transactions, and greater revenue.

Continuous pricing optimization per product SKU across countries can be quite demanding when you are talking about 100s or 1000s of individual in App Products. Our Global Pricing product is making a challenging process into a fast and easy one!

Want to learn more about localizing your prices?

Continuous pricing optimization per product SKUs across countries can be quite demanding when you are talking about 100s or 1000s of individual Price SKUs. Our Global Pricing product is making a challenging process into a fast and easy one!

Want to learn more about localizing your prices?

Finding the optimal pricing per country

Finding the optimal pricing per country

Finding the optimal pricing per country

Data We Collect

Macroeconomic
[GDP, Exchange Rate, Unemployment
Rate, …]

Microeconomic
[Device Price, Housing/Rents, …]

Game Market Statistics
[Revenue, Growth, …]

Mobile Tech Statistics
[Smartphone Penetration, Android vs iOS, …]

Device Context
[Device, Device Price, Resolution, Platform, …]

Game Context
[Genre, Rating, DAUs/MAUs, F2B %, …]

Temporal Elements
[Seasonality, Trends, …]

Gameplay Context
[Level, Sessions per Day, Events per Day,
Purchase History]

Machine Learning /
Models We Use

Revenue Regression Models

Micro-Level Non-Linear Demand Estimation Models

Behavioral Economics
Adjustments (Psychological Pricing)

Multi-Armed Bandit
Optimization

Other wappier products that fit well with this product

Next Best Action

Promotional Pricing

Engagement Amplification

Cinderella: 3D Visualization

Next Best Action

Promotional Pricing

Engagement Amplification

Cinderella: 3D Visualization