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How to Boost Mobile ARPU by up to 80% with Global Pricing

Global Pricing can boost monthly ARPU and drive incremental revenue with minimal engineering effort — no SDK required. Here’s how it works. In the first half of 2019, global mobile game revenue reached a staggering $39 billion — a more than 15% increase compared to H1 2018. While this growth is certainly impressive, it’s also clear that things are slowing down. Between H1 2018 and H1 2017, mobile game revenue grew by 27.8%. This is happening, in part, because mobile game publishers are still only optimizing in-app purchase revenue in a few…

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Seize the Moment: 3 Timing Hacks to Boost Mobile Game Revenue
Timing Hacks to Boost Mobile Game Revenue

Seize the Moment: 3 Timing Hacks to Boost Mobile Game Revenue

Not every mobile game is profitable — in fact, most fail to build sustainable economies. Real-time pricing optimization is the key to intelligent revenue management in 2019. Today, mobile games represent a $63.2 billion industry — almost 50% of the global games market, and competition is fierce. User acquisition costs continue to rise, with developers paying as much as $71 to acquire a single paying iOS user. Meanwhile, churn is a veritable nightmare: A recent SOOMLA report shows that 33.5% of mobile gamers play only one session before signing…

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