In-App Purchases – How They Work In 2020

In-App Purchases – How They Work In 2020
In-App Purchases, Mobile Games, In-App Purchases, Mobile Games, mobile apps, IAPs

In-app purchases are a foundational element of mobile free-to-play ecosystems. How can app developers implement them effectively? Mobile developers have many options available when it comes…

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The Most Popular In-App Purchases of the Last Decade

The Most Popular In-App Purchases of the Last Decade
The Most Popular In App Purchases of the Last Decade, In-App Purchases, Mobile Games, mobile apps, games, game developers

The world’s most popular in-app purchases are valuable indicators for developers looking to build virtual economies that foster value and engagement. To the average consumer, the…

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The Beginner’s Guide To Data Visualization for Mobile Games

The Beginner’s Guide To Data Visualization for Mobile Games
Data Visualization for Mobile Games, data visualization, mobile games, gamasutra, Visualizing Engagement, Retention, Visualizing Retention, Visualizing Monetization

For all our strengths, humans aren’t very good at bulk data processing.  Instead, thanks to the power of our optic nerves, we’re much better equipped for symmetry detection…

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The Most Important IAP Statistics for Mobile Game Publishers in 2020

The Most Important IAP Statistics for Mobile Game Publishers in 2020
IAP Statistics, Mobile Game Publishers, mobile apps, mobile app, mobile game

The latest IAP statistics suggest that despite the growing prominence of in-app advertising, mobile developers should never overlook the value of in-app purchases. wappier’s IAP statistics…

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Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design

Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design
Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design, business of apps

“The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for free…

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Why Hyper-Casual Games Need Loyalty Programs

Why Hyper-Casual Games Need Loyalty Programs
Automated Loyalty Programs for Hyper-Casual Games, hyper-casual games, mobile games, automated loyalty, loyalty programs

As the market gets more crowded and margins get thinner, loyalty programs can help hyper-casual portfolios continue to thrive. For all its recent success, the hyper-casual…

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