Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming…
Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out…
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from…
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