Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out…
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from…
The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively
In 2024, personalized and dynamic marketing strategies remained essential for marketers worldwide. Not only do they maximize customer lifetime value and drive a high return on…
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