How Dynamic Marketing Gives Customers What They Want in Real Time
Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has…
A Guide to Marketing Personalization
The renowned author and speaker Dale Carnegie once said that “A person's name is to him or her the sweetest and most important sound in any…
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2020, revenue from the App Store and Google Play reached $111 billion. While most mobile game studios have a solid understanding that free-to-play can drive…
