Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile…
7 Price Optimization Tools for Driving Sales Lift
When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness…
The Beginner’s Guide to Ecommerce Price Optimization
Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization. Pricing is…
