Global Pricing Flex
Global Pricing Flex is designed for games that have just launched and are in the process of building up their audience.
Global Pricing Flex leverages wappier’s Global Pricing algorithms and applies optimal prices for IAPs in all countries without requiring additional game data.
Global Pricing
Global Pricing auto-adjusts the optimal price for each in-app product per individual country resulting in more payers, more transactions, and greater revenue for you.
What you get
Increase Revenues
Drive incremental revenue lift by updating and optimizing global prices for thousands of SKUs for your game based on local demand.
Access valuable reports
Our cloud-based platform produces a list of optimal prices per SKU per country, while also providing important revenue analytics, enabling you to monitor more effectively the impact of price changes.
Enjoy self-service environment
Benefit from an easy setup as the only thing needed from your side is to provide access to Google Play. You can then have access to both our platform and our customer support to optimize your experience.
Experiencing Global Pricing Flex
Global Pricing Flex is a streamlined, self-service version of wappier’s Global Pricing product, designed specifically for smaller-sized games. This product enables rapid and cost-effective SKUs price optimization iterations to boost your revenues.
Wappier identifies differences in consumers’ willingness to pay, moving beyond local currency exchange rates used in App Stores. Wappier’s Global Pricing Index takes into account each country’s macroeconomic data and local purchasing power and is the main driving force behind the pricing optimization process of Global Pricing Flex, that can result in more payers, more transactions, and greater revenue.
Continuous pricing optimization for numerous product SKUs across countries can be daunting, especially when dealing with hundreds or thousands of individual in-app products. For smaller-sized games, this process can become even more inefficient and costly. Global Pricing Flex simplifies this challenging task, making it fast and easy.
Want to learn more about localizing your prices?
Experiencing Global Pricing
Global Pricing identifies differences in consumers’ willingness to pay, moving beyond local currency exchange rates used in App Stores, by combining each country’s macroeconomic data and local purchasing power, with deep insights into game population behavior. By merging the best of two worlds, formal Predictive Analytic Econometric modelling and Machine Learning, the price elasticity curves are identified and an optimal price for each in-app product per country is set, resulting in more payers, more transactions, and greater revenue.
Continuous pricing optimization per product SKU across countries can be quite demanding when you are talking about 100s or 1000s of individual in App Products. Our Global Pricing product is making a challenging process into a fast and easy one!
Want to learn more about localizing your prices?
Continuous pricing optimization per product SKUs across countries can be quite demanding when you are talking about 100s or 1000s of individual Price SKUs. Our Global Pricing product is making a challenging process into a fast and easy one!
Want to learn more about localizing your prices?
Finding the optimal pricing per country
Global Pricing Flex can help you optimize prices across 90 countries.
Finding the optimal pricing per country
Finding the optimal pricing per country
Data We Collect
Macroeconomic
[GDP, Exchange Rate, Unemployment
Rate, …]
Microeconomic
[Device Price, Housing/Rents, …]
Game Market Statistics
[Revenue, Growth, …]
Mobile Tech Statistics
[Smartphone Penetration, Android vs iOS, …]
Device Context
[Device, Device Price, Resolution, Platform, …]
Game Context
[Genre, Rating, DAUs/MAUs, F2B %, …]
Temporal Elements
[Seasonality, Trends, …]
Gameplay Context
[Level, Sessions per Day, Events per Day,
Purchase History]
Machine Learning /
Models We Use
Revenue Regression Models
Micro-Level Non-Linear Demand Estimation Models
Behavioral Economics
Adjustments (Psychological Pricing)
