How Nanobit increased their ARPU by 27% using wappier’s AI-powered pricing optimization platform
Nanobit achieved a significant increase in revenue thanks to a partnership with wappier and their Pricing Optimization software solutions.
Key Points
Company: Nanobit
Game: Hollywood Story
Target: 35 Countries
Platform: Android and iOS
The company
Nanobit is a global mobile game development studio with a worldwide reach of millions of players across countries and languages. The studio is renowned for its lifestyle and role-playing games that put the extra into the ordinary. Nanobit has released 29 titles, 10 apps and 19 games, with Hollywood Story being one of their flagship titles.
The need
Hollywood Story holds its place near the top of Nanobit's successful titles because of a steady stream of fresh content and new players. The company quickly realized that in many cases, the average revenue per user was heavily influenced by a limited number of high spenders who do not represent the overall performance of the group. They also observed that ARPU was also affected by the percentage of non-paying users. Nanobit needed a way to both increase their IAP revenue and reduce the percentage of non-paying customers.
The solution
Global Pricing is more than a currency conversion tool. It goes deep into macro and micro-economic data to predict the optimal rate for the players in each country. Global Pricing can turn reluctant churners into paying customers. Nanobit launched Global Pricing for Hollywood Story in October 2019 and saw measurable results.
The Results
Global Pricing
Global Pricing is not just a currency conversion tool. It goes deep into macro and micro-economic data to predict the optimal rate for each user in any country. Global Pricing can turn reluctant churners-to-be into paying customers. Nanobit launched Global Pricing for Hollywood Story in October 2019 and saw immediate results.
Promotional Pricing
Nanobit added Promotional Pricing to their wappier bundle in August 2021. Working in conjunction with Global Pricing, Promotional Pricing uses Machine Learning to model player behavior and spending patterns to predict willingness to spend and deliver the right price at the right time when a player sees a special offer. The goal was to increase payer conversion and maximize revenue.
27% Increase in ARPU
33% Increase in average transactions per user
60% Increase in average transactions per user
Global Pricing
Global Pricing is not just a currency conversion tool. It goes deep into macro and micro-economic data to predict the optimal rate for each user in any country. Global Pricing can turn reluctant churners-to-be into paying customers. Nanobit launched Global Pricing for Hollywood Story in October 2019 and saw immediate results.
5-12% Higher ARPU per group type
120% Higher Incremental Revenue
33% Increase in average transactions per user
Promotional Pricing
Nanobit added Promotional Pricing to their wappier bundle in August 2021. Working in conjunction with Global Pricing, Promotional Pricing uses Machine Learning to model player behavior and spending patterns to predict willingness to spend and deliver the right price at the right time when a player sees a special offer. The goal was to increase payer conversion and maximize revenue.
20% increase in ARPU
60% increase in average transactions per user
Global Pricing ARPU Uplift
Global & Promotional Pricing: ARPU Uplift
Why wappier?
wappier offers a comprehensive suite of ML-based optimization solutions a game studio needs to increase their revenue and improve retention. Throughout Nanobit‘s journey, the wappier team was by their side, providing end-to-end support – including solution implementation, program management, and performance analysis.
