Top publisher increased the revenue gain for their IP-based RPG by 33% in a year
wappier’s Global Pricing software boosted
the game’s revenue significantly.
Key Points
Game: IP-Based RPG
Target: 36 Countries
Platform: Android, iOS
The company
This game was created by a top mobile game publisher based in Los Angeles. They have both internal game development studios as well as partners with external development studios to create free-to-play mobile games. Their focus is almost exclusively on creating IP-based titles, with four top-grossing titles in their portfolio. The game featured in this case study has 100K+ steady monthly downloads and millions in yearly revenue.
The need
The company wanted to grow revenues with one of its oldest and most successful IP-based Role-Playing Games that generated worldwide revenues of more than $2.5 million per month. With 70% of its revenue coming from the United States, they wanted to see how much growth they could drive by optimizing their IAP pricing for each country.
The solution
With app stores doing a simple currency rate conversion outside the United States, the company leveraged wappier's Global Pricing Solution, which uses predictive analytics and econometric models to identify differences in player willingness to pay across countries and optimizes the price of each in-app product per country. wappier's AI-powered optimization platform applies optimal in-app product pricing to maximize revenue and numbers of payers. Since the game is very social, with a large US player base, wappier proceeded with a phased rollout to minimize potential community backlash.
The Results
wappier’s solution allowed the game to go beyond the standard currency exchange rates offered by Google and Apple at time of launch. By understanding and modeling the dynamics of each country, wappier optimized thousands of different price points. Right from the beginning, Global Pricing made a significant difference in increasing revenues that encouraged the publisher to quickly expand the solution to 36 countries. After two years of partnership, they still enjoy consistent incremental revenue on both Android and iOS with confidence that wappier will adjust pricing as needed according to local country changes as well as optimize new product SKUs on ongoing basis.
18% higher incremental revenue on Android
50% higher incremental revenue on iOS
Up to 85% Higher Monthly ARPU on Android
62% More Transactions per Payer
Up to 24% Increased Payer Conversion Uplift
18% higher incremental revenue on Android
50% higher incremental revenue on iOS
Up to 85% Higher Monthly ARPU on Android
62% More Transactions per Payer
Up to 24% Increased Payer Conversion Uplift
Global Pricing ARPU Uplift
Why wappier?
wappier offers a comprehensive suite of ML-based optimization solutions a game studio needs to increase their revenue and improve retention. Throughout the game’s journey, the wappier team was by the company’s side, providing end-to-end support – including solution implementation, program management, and performance analysis.
