Optimizing IAP Prices Increases LTV in Mobile Games
Mobile game In-App (IAP) revenue optimization has always been a hot topic. Many companies are still unsure about how to implement it and whether it will…
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the…
