Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the…
Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out…
Personalized Marketing: The Ultimate Guide
Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing…
