Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out…
The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively
In 2024, personalized and dynamic marketing strategies remained essential for marketers worldwide. Not only do they maximize customer lifetime value and drive a high return on…
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the…
