Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive a high…

Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s marketers…

If you have ever received a letter addressed to "Current resident," you know the feeling of immediately losing interest in a communication that was intended for…