Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing…

Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have…

Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s marketers…