How Dynamic Marketing Gives Customers What They Want in Real Time
Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has…
A Guide to Marketing Personalization
The renowned author and speaker Dale Carnegie once said that “A person's name is to him or her the sweetest and most important sound in any…
Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out…
