4 Examples of Personalized Marketing Campaigns That Put Customers First
If you have ever received a letter addressed to "Current resident," you know the feeling of immediately losing interest in a communication that was intended for…
How Dynamic Marketing Gives Customers What They Want in Real Time
Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has…
A Guide to Marketing Personalization
The renowned author and speaker Dale Carnegie once said that “A person's name is to him or her the sweetest and most important sound in any…
