The game’s revenue increased significantly with wappier’s Global Pricing software.
Key Points
Game: Top Poker Game
Target: 16 countries
Platform: Android
The company behind the game has offices in the United States and Europe and over 18 years of experience in mobile and online betting and gaming. They feature a rich and diverse product portfolio with millions of players worldwide. This top poker game was released in 2012 and has over 10 million downloads and a robust global MAU base of 300,000 players worldwide.
Even though the game was played by millions of people in 85 countries, most of the game's global monthly revenue was generated by two markets: the U.S. and Canada. The company wanted to appropriately price their in-app purchases to encourage spending, but to do so they lacked an understanding of global economics and how local purchasing power impacts users' willingness to buy.
The game launched wappier's Global Pricing Solution, an integrated tool that employs predictive analytics and econometric models to identify differences in player willingness to pay across countries and adjusts the optimal price of each in-app product per country. wappier's AI-powered optimization platform applies optimal in-app product pricing to maximize revenue and numbers of payers.
The game increased revenue by going beyond the standard currency exchange rates offered by Google at launch. wappier’s Global Pricing
Solution optimized thousands of different price points by understanding and modeling the economic dynamics of each country.
Right from the beginning, Global Pricing’s optimization made a significant difference in increasing revenues.
SDK-Less Integration –
Minimal Engineering Effort Required
All-Time-High Total Monthly Revenue
(for similar MAUs)
Up to 84% Montly ARPU Uplift
SDK-Less Integration –
Minimal Engineering Effort Required
All-Time-High Total Monthly Revenue
(for similar MAUs)
Up to 84% Montly ARPU Uplift
wappier offers a comprehensive suite of ML-based optimization solutions a game studio needs to increase their revenue and improve retention. Throughout the company’s journey with Global Pricing, the wappier team was by their side, providing end-to-end support – including solution implementation, program management, and performance analysis.
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