Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed

Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
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When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…

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5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy

5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy
5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy

Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with…

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In-App Purchase Pricing Strategy – How to Maximize Revenue

In-App Purchase Pricing Strategy – How to Maximize Revenue
In-App Purchase Pricing Strategy - How to Maximize Revenue
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By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users.In-app purchases are one of the best performing monetization options available to…

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Announcing our Global Pricing Strategy Guide

Announcing our Global Pricing Strategy Guide
IAP Purchase pricing guide
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In today’s app economy, almost 50 percent of all revenue comes from in-app purchases (IAP). IAP spending within the App Store and Google Play storefronts account for billions of dollars…

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In-App Loyalty Strategies For The COVID-19 Era

In-App Loyalty Strategies For The COVID-19 Era
In-App Loyalty Strategies For The COVID-19 Era
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The COVID-19 pandemic has disrupted global supply chains, impacted the economy, and changed the way consumers live their daily lives. As a B2C industry, the mobile…

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