In-App Purchases – How They Work In 2020

In-App Purchases – How They Work In 2020
In-App Purchases, Mobile Games, In-App Purchases, Mobile Games, mobile apps, IAPs

In-app purchases are a foundational element of mobile free-to-play ecosystems. How can app developers implement them effectively? Mobile developers have many options available when it comes…

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The Most Popular In-App Purchases of the Last Decade

The Most Popular In-App Purchases of the Last Decade
The Most Popular In App Purchases of the Last Decade, In-App Purchases, Mobile Games, mobile apps, games, game developers

The world’s most popular in-app purchases are valuable indicators for developers looking to build virtual economies that foster value and engagement. To the average consumer, the…

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The Most Important IAP Statistics for Mobile Game Publishers in 2020

The Most Important IAP Statistics for Mobile Game Publishers in 2020
IAP Statistics, Mobile Game Publishers, mobile apps, mobile app, mobile game

The latest IAP statistics suggest that despite the growing prominence of in-app advertising, mobile developers should never overlook the value of in-app purchases. wappier’s IAP statistics…

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Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design

Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design
Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design, business of apps

“The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for free…

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Why Hyper-Casual Games Need Loyalty Programs

Why Hyper-Casual Games Need Loyalty Programs
Automated Loyalty Programs for Hyper-Casual Games, hyper-casual games, mobile games, automated loyalty, loyalty programs

As the market gets more crowded and margins get thinner, loyalty programs can help hyper-casual portfolios continue to thrive. For all its recent success, the hyper-casual…

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Why The Mobile Game Industry Needs Intelligent Revenue Management

Why The Mobile Game Industry Needs Intelligent Revenue Management
Intelligent Revenue Management for Apps and Games, intelligent revenue management, mobile games, loyalty, monetization, pricing optimization

There’s no industry quite like mobile gaming, for better or worse. Today it accounts for roughly 80% of app store revenue and more than $50 billion…

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How to Boost Mobile ARPU by up to 80% with Global Pricing

How to Boost Mobile ARPU by up to 80% with Global Pricing
Easy ARPU Increase with Global Pricing, global pricing, ARPU increase, higher mobile ARPU, gaming ARPU, pricing optimization

Global Pricing can boost monthly ARPU and drive incremental revenue with minimal engineering effort — no SDK required. Here’s how it works. In the first half…

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