Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”

Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”
Insights From “Trends in Mobile Gaming Today — Jam City, Murka, and Creative Mobile”
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The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently…

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Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed

Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
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When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…

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5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy

5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy
Wappier release player retention guide for developers and publishers

Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with…

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Pricing and Community Backlash. What if my Players Find Out?

Pricing and Community Backlash. What if my Players Find Out?
Pricing and Community Backlash. What if my players find out?
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Pricing and Community Backlash. What if my Players Find Out?When mobile developers talk about monetization, one point consistently gets overlooked – IAP Pricing.Take the recent Pocket…

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In-App Purchase Pricing Strategy – How to Maximize Revenue

In-App Purchase Pricing Strategy – How to Maximize Revenue
In-App Purchase Pricing Strategy - How to Maximize Revenue
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By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users.In-app purchases are one of the best performing monetization options available to…

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