Announcing our Global Pricing Strategy Guide

Announcing our Global Pricing Strategy Guide
IAP Purchase pricing guide
  • Post Author:
  • Post Category:Blog

In today’s app economy, almost 50 percent of all revenue comes from in-app purchases (IAP). IAP spending within the App Store and Google Play storefronts account for billions of dollars…

Continue Reading Announcing our Global Pricing Strategy Guide

In-App Loyalty Strategies For The COVID-19 Era

In-App Loyalty Strategies For The COVID-19 Era
In-App Loyalty Strategies For The COVID-19 Era
  • Post Author:
  • Post Category:Blog

The COVID-19 pandemic has disrupted global supply chains, impacted the economy, and changed the way consumers live their daily lives. As a B2C industry, the mobile…

Continue Reading In-App Loyalty Strategies For The COVID-19 Era

In-App Purchases – How They Work In 2020

In-App Purchases – How They Work In 2020
In-App Purchases, Mobile Games, In-App Purchases, Mobile Games, mobile apps, IAPs
  • Post Author:
  • Post Category:Blog

In-app purchases are a foundational element of mobile free-to-play ecosystems. How can app developers implement them effectively? Mobile developers have many options available when it comes…

Continue Reading In-App Purchases – How They Work In 2020

The Most Popular In-App Purchases of the Last Decade

The Most Popular In-App Purchases of the Last Decade
The Most Popular In-App Purchases of the Last Decade
  • Post Author:
  • Post Category:Blog

The world’s most popular in-app purchases are valuable indicators for developers looking to build virtual economies that foster value and engagement.To the average consumer, the business…

Continue Reading The Most Popular In-App Purchases of the Last Decade

The Most Important IAP Statistics for Mobile Game Publishers in 2020

The Most Important IAP Statistics for Mobile Game Publishers in 2020
IAP Statistics, Mobile Game Publishers, mobile apps, mobile app, mobile game
  • Post Author:
  • Post Category:Blog

The latest IAP statistics suggest that despite the growing prominence of in-app advertising, mobile developers should never overlook the value of in-app purchases. wappier’s IAP statistics…

Continue Reading The Most Important IAP Statistics for Mobile Game Publishers in 2020

Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design

Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design
Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design, business of apps
  • Post Author:
  • Post Category:Blog

“The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for free…

Continue Reading Loot Boxes, FOMO, and Mental Accounting: Behavioral Economics In F2P Game Design