What is a Retention Curve? Understanding Loyalty Over Time
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand in…
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand in…
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them to…
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently…