The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly…
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the…
Everything You Need to Know About Mobile Game Business Models
Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to…
