Mobidictum Business Conference
wappier went to Instanbul! We joined the Mobidictum Business Conference, the largest video games industry event in the region, which takes place in "The City on Seven…
wappier launches promotional pricing to help developers accelerate monetisation
Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on a…
How to measure in-app marketing success without an A/B testing framework
What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New in-app…
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