PG Connects Toronto
It's always a pleasure to attend Pocket Gamer Connects, and this year's Toronto edition was no different. Our team had a great time catching up with…
Next-best-action: 3 best practice tips to level up your portfolio strategy
Now that Apple’s effective sunsetting of IDFA has flipped the script on traditional UA, portfolio-driven growth strategies have become the new gold standard for mobile game publishers. I stressed…
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the…
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