Mobile Games: Retention vs Monetization at Launch
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…
5 Behavioral Economics Techniques Mobile Game Developers Should Use to Drive in-App Pricing Strategy
Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with…
