Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming…
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from…
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs…
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