IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from…
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs…
The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly…
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