The Ultimate Guide to Pricing Optimization
This complete guide includes everything you need to know about how to build an effective pricing optimization model and drive overall sales lift.
Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile…
7 Price Optimization Tools for Driving Sales Lift
When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness…
