The 20 Mobile Game Metrics Publishers Need to Track
When thousands of games are released every single day on iOS and Android devices, finding success takes more than simply making a good game. Publishers seemingly…
Everything You Need to Know About Mobile Game Business Models
Mobile game business models are typically centered around two primary goals: maximize usership and maximize revenue. These goals are naturally interlinked; higher revenue lends itself to…
The Ultimate Guide to Pricing Optimization
This complete guide includes everything you need to know about how to build an effective pricing optimization model and drive overall sales lift.
