The Big List of Mobile App Retention Rate Statistics
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them to…
Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”
Insights From “Trends in Mobile Gaming Today — Jam City, Murka, and Creative Mobile”
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently…
Mobile Games: Retention vs Monetization at Launch
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…
