Apple has recently announced the most comprehensive upgrade to the App Store pricing system since its launch. This update provides developers with 700 new price points and flexible pricing tools, making it easier to set prices globally and manage foreign exchange rates. The App Store’s commerce and payments system offers developers a range of capabilities and tools to grow their businesses, and the new pricing enhancements will offer even more flexibility and control to price their apps and games.
That means that developers will now have access to 900 price points, which is nearly 10 times the number of price points previously available. This includes 600 new price points and 100 higher price points that are available upon request. With prices starting as low as $0.29 and going up to $10,000, the App Store offers a wide range of pricing options to accommodate different business models and pricing strategies. The new pricing conventions and rounded price endings will also make it easier for developers to manage bundles and annual plans.
The new pricing enhancements are already available for apps offering auto-renewable subscriptions and will be for all other apps and in-app purchases in spring 2023, giving developers unprecedented flexibility and control over their product pricing in 45 currencies across 175 storefronts.
The App Store’s pricing upgrade has significant implications for developers, both in terms of opportunities and challenges. On the one hand, developers now have more options to optimize prices and reach a wider audience. But on the other hand, managing multiple price points and storefronts across different currencies can be complex and time-consuming. Staying competitive in a global market requires careful consideration of various factors such as taxes, exchange rates, and consumer behavior.
It’s not easy.
Wappier can help developers navigate this new reality by providing a platform for optimizing prices in the App Store without the need for any further development. Our Pricing Optimization solution uses advanced data analysis and optimization algorithms to help you find that perfect price point that will increase revenue, reduce churn, and improve customer engagement. By leveraging wappier’s platform, developers can manage prices in the App Store more efficiently and effectively and stay ahead of the competition.
Optimize your game prices with wappier
From Nanobit to Wooga, wappier has helped many businesses successfully manage prices for their games and increase revenue. Our platform is user-friendly and customizable, making it easy for businesses to implement and use. But that’s only what you’ll see: behind the scenes, our AI-powered solution employs predictive analytics and econometric models to identify differences in players’ willingness to pay across different regions and determine the optimal local price of each in-app product. Our platform then applies optimal prices for in-app products to the App Store to maximize game financial performance KPIs through App Store native integration without the developer having to make any changes to the game. In just a few days, our customers can integrate with the wappier solution and start experiencing significant increases not only in game revenue but also in the number of new paying players.
The App Store pricing upgrade is a significant milestone for developers, offering new opportunities and challenges. By taking advantage of the new pricing tools and wappier’s platform, developers can optimize prices, increase revenue, and get ahead in an increasingly competitive market.
The App Store evolution is here, and developers all around the world are ready to make the most of it. Are you?
