In-app purchases are a foundational element of mobile free-to-play ecosystems. How can app developers implement them effectively? Mobile developers have many options available when it comes…

The world’s most popular in-app purchases are valuable indicators for developers looking to build virtual economies that foster value and engagement. To the average consumer, the…

The latest IAP statistics suggest that despite the growing prominence of in-app advertising, mobile developers should never overlook the value of in-app purchases. wappier’s IAP statistics…