Mobile Games: Retention vs Monetization at Launch
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…
5 Behavioral Economics Techniques Mobile Game Developers Should Use to Drive in-App Pricing Strategy
Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with…
5 Mobile Games That Nailed Their In-App Purchase Pricing
5 Mobile Games That Nailed Their In-App Purchase Pricing Video games are expected to hit $180.1 billion in revenue in 2021, and a huge chunk of…
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