Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on a user’s willingness to spend.
Promotional pricing is a part of the company’s Pricing Optimisation Platform, which has been proven to increase paying customers by up to 70 per cent. On average, the platform increases transactions per payer by 15-20 per cent, resulting in 20-40 per cent more revenue for developers.
Promotional Pricing analyses a variety of economic and anonymised behavioral data to gain an understanding of each individual’s likelihood to make purchases. The platform then predicts the user’s lifetime value, churn probability, and other factors to generate each individual user’s optimal price point.
Developers can use the platform to increase conversion rates, transaction sizes, and overall revenue.