How to measure in-app marketing success without an A/B testing framework
What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New in-app…
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What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New in-app…
Now that Apple’s effective sunsetting of IDFA has flipped the script on traditional UA, portfolio-driven growth strategies have become the new gold standard for mobile game publishers. I stressed…
Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with…