Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable. With recent…

Want to maximise your IAP revenues? Who doesn’t? A new report from self-styled intelligent revenue management outfit wappier is probably worth checking out then. Functionally entitled 'A…

“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY — wappier…