Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on a…

What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New in-app…

Now that Apple’s effective sunsetting of IDFA has flipped the script on traditional UA, portfolio-driven growth strategies have become the new gold standard for mobile game publishers. I stressed…