How to get started with pricing optimization
In today’s world, a one-size-fits-all payment strategy doesn’t work. App users pay more for in-app purchases when the economic and psychological conditions are right. Ted Verani,…
wappier launches promotional pricing to help developers accelerate monetisation
Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on a…
How to measure in-app marketing success without an A/B testing framework
What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New in-app…
