Now that Apple’s effective sunsetting of IDFA has flipped the script on traditional UA, portfolio-driven growth strategies have become the new gold standard for mobile game publishers. I stressed…
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them to…
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently…
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