wappier Blog

Thoughts, insights, and tips on how to make the most out of your existing customers.

Blog

Thoughts, insights, tips on how to make the most out of your existing consumers.

image for wappier article "The 5 Best Game Localization Services for Publishers"

The 5 Best Game Localization Services for Publishers

Language translation, global marketing support, gaming industry expertise — these companies have it all. There’s a lot that goes into game localization. Here at wappier, we’re particularly passionate about global

image for wappier article "What is Video Game Localization?"

What is Video Game Localization?

Nailing the details of localization is vital for any developer who wants their game to be a global hit. A video game needs a global release to reach its largest

Image for article User Retention: Everything You Need to Know

User Retention: Everything You Need to Know

While many stats help determine app success, user retention is undoubtedly one of the most important metrics for game and app developers, publishers, and marketers to analyze. User retention is