What Is Customer Sentiment?
Long-term success for your brand means knowing what customers love about you — and what they don’t. Bill Gates once said Microsoft’s approach to business was constantly asking themselves how
Video Game Localization – The Ultimate Guide
Language translation, cultural interpretation, and monetization are all vital components of a successful localization strategy. For video game publishers, localization is key to releasing games in other countries and achieving
How Video Game Translations Unlock Global Publishing Opportunities
Game translation is essential for reaching global audiences, but it’s not as straightforward as you might think. One of the biggest components of the video game localization process is translation.
The 5 Best Game Localization Services for Publishers
Language translation, global marketing support, gaming industry expertise — these companies have it all. There’s a lot that goes into game localization. Here at wappier, we’re particularly passionate about global
Mobile Game Localization: A 3-Step Guide for Publishers
Expanding your mobile game’s audience can lead to new revenue opportunities — if you nail the localization process. There’s no easy way to localize a video game. Because of the
What is Video Game Localization?
Nailing the details of localization is vital for any developer who wants their game to be a global hit. A video game needs a global release to reach its largest
Idle Game Design Lessons From the Development of AdVenture Capitalist
Rimmy Spanjer, Managing Director of Games at Hyper Hippo breaks down the many challenges involved in making it fun to click a button. Take a quick scan of the App
Mobile Monetization and Localization Lessons from June’s Journey
Former Wooga Product Lead Patrick McGrath discusses the many nuances of mobile game monetization and localization. When mobile game studio Wooga first opened its doors in 2009, it did so
4 Essential Lessons From ‘The Game Developer’s Guide to Mobile Retention’
“Mobile games is not an ‘all boats rise industry,’” says host Ted Verani in the latest Gamesforum Online webinar on mobile retention. “With hundreds of new games coming out each