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Thoughts, insights, tips on how to make the most out of your existing consumers.

Image for article Is Mobile Free-to-Play Recession-proof?

Is Mobile Free-to-Play Recession-proof?

Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable. With recent reports that the U.S. officially