wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
User Retention: Everything You Need to Know
While many stats help determine app success, user retention is undoubtedly one of the most important metrics for game and app developers, publishers, and marketers to analyze. User retention is
6 Ways to Maximize User Loyalty and Mobile Retention
Creating a profitable app has never been harder. Throughout 2020, nearly 40,000 new apps hit the App Store every month. Google Play has grown at an even faster clip — today
Retention Metrics for Apps: What Developers Need to Measure
When measuring the success of an app, developers and publishers have a plethora of metrics at their disposal. Daily active users, monthly active users, and IAP conversion are just a
What is a Retention Curve? Understanding Loyalty Over Time
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand in hand. Research has repeatedly
The Big List of Mobile App Retention Rate Statistics
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them to keep coming back is
Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently moderated a Gamesforum Online
Mobile Games: Retention vs Monetization at Launch
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are often sidelined based on
5 Mobile Games That Nailed Their In-App Purchase Pricing
5 Mobile Games That Nailed Their In-App Purchase Pricing Video games are expected to hit $180.1 billion in revenue in 2021, and a huge chunk of that pie belongs to
Pricing and Community Backlash: What if my Players Find Out?
Pricing and Community Backlash. What if my Players Find Out? When mobile developers talk about monetization, one point consistently gets overlooked – IAP Pricing. Take the recent Pocket Gamer Connects
