wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
Next Best Action, Machine Learning, and the Modern Customer Lifecycle
Giving customers what they want is at the heart of every business, but getting customers to do what a brand wants is at the heart of marketing. That’s not always
The Ultimate Guide to Pricing Optimization
This complete guide includes everything you need to know about how to build an effective pricing optimization model and drive overall sales lift.
The Beginner’s Guide to Ecommerce Price Optimization
Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization. Pricing is one of the most
7 Price Optimization Tools for Driving Sales Lift
When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness of a specific promotion
5 Elements of Effective Price Optimization Models
The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the cost spent for an
Personalized Marketing: The Ultimate Guide
Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing to shop with businesses
How to Build a Personalized Marketing Strategy
Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have come to expect personalization
The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively
Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive a high return on ad spend,
