wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
3 Dynamic Marketing Solutions That Maximize Lifetime Value
Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s marketers need to excel at
App Monetization Strategies in a Post-IDFA World
During the course of last year, the mobile gaming and app ecosystem has experienced numerous changes and a rapid evolvement: Τhe spread of COVID19, a post-pandemic shift of consumer behavior,
4 Examples of Personalized Marketing Campaigns That Put Customers First
If you have ever received a letter addressed to “Current resident,” you know the feeling of immediately losing interest in a communication that was intended for you but wasn’t specific
How Dynamic Marketing Gives Customers What They Want in Real Time
Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has become so ubiquitous that
A Guide to Marketing Personalization
The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound in any language.” This simple —
IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2020, revenue from the App Store and Google Play reached $111 billion. While most mobile game studios have a solid understanding that free-to-play can drive major revenue through in-app
Understanding Next Best Offer and the Power of Personalized Marketing
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out coupons for pregnancy-related products,
Insights From “The Art of Mobile Game Retention” – Hutch Games, SYBO, and Voodoo
It was my pleasure to moderate a Gamesforum Online virtual discussion about trends in mobile game retention and monetization. We talked about how player expectations have changed, the challenges and
How to Conduct Effective Customer Sentiment Analysis
Use these methods to discover if your customers are feeling the love or have a bone to pick. Many businesses believe that if a customer isn’t complaining, they’re happy. Even
