wappier Blog

Thoughts, insights, and tips on how to make the most out of your existing customers.


Thoughts, insights, tips on how to make the most out of your existing consumers.

image for wappier article 'A Guide to Marketing Personalization

A Guide to Marketing Personalization

The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound in any language.” This simple —

image for wappier article :What Is Customer Sentiment:

What Is Customer Sentiment?

Long-term success for your brand means knowing what customers love about you — and what they don’t. Bill Gates once said Microsoft’s approach to business was constantly asking themselves how

image for wappier article "Video Game Localization - The Ultimate Guide"

Video Game Localization – The Ultimate Guide

Language translation, cultural interpretation, and monetization are all vital components of a successful localization strategy. For video game publishers, localization is key to releasing games in other countries and achieving