In-App Purchase Pricing Strategy – How to Maximize Revenue

In-App Purchase Pricing Strategy – How to Maximize Revenue
In-App Purchase Pricing Strategy - How to Maximize Revenue
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By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users.In-app purchases are one of the best performing monetization options available to…

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Is mobile Free-to-Play recession-proof?

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Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable. With recent…

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Announcing our Global Pricing Strategy Guide

Announcing our Global Pricing Strategy Guide
IAP Purchase pricing guide
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In today’s app economy, almost 50 percent of all revenue comes from in-app purchases (IAP). IAP spending within the App Store and Google Play storefronts account for billions of dollars…

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