By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users.In-app purchases are one of the best performing monetization options available to…
Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable. With recent…
If you optimize IAP pricing per country, will users try to game the system? In truth, the benefits of global pricing far outweigh the risks. Global…
In today’s app economy, almost 50 percent of all revenue comes from in-app purchases (IAP). IAP spending within the App Store and Google Play storefronts account for billions of dollars…
The mobile games industry is nothing if not resilient. In spite of COVID-19, we’ve enjoyed working from home and attending remote conferences such as Hamburg Mobile…
We were pleased to be a part of Games Forum Online Panel discussion: ‘Trends in Mobile Gaming Today’ published online October 7th at 9AM EDT. Our own Ted Verani moderated a discussion with Pete Staley from Jam City, Barak David from Murka, and Vladimir Funtikov from Creative Mobile.
Learn more at: www.globalgamesforum.com
We had a great time at the fully ONLINE Hamburg Mobile Summit last month. Our own Ted Verani moderated a panel with Erik Pöntiskoski from Dodreams Ltd., Fraser MacInnes from Scopely, and Albert Custodio Martinez from Square Enix discussing the latest mobile trends in 2020! Learn more at www.hmsummit.com.
While social distancing has prevented us from our usual mobile gaming events and meetups, we were thrilled to participate in Games Forum Ltd’s Online Panel discussion on ‘Designing Games for Maximum Monetization’. The panel was moderated by our VP of Global Business Development, Ted Verani.
Ted was joined by Vladimir Funtikov from Creative Mobile, Simo Piispanen from Sulake, and Patrick McGrath from Wooga. Topics include taking games from concept to launch, managing titles for the long term, as well as thoughts on covid19, current monetization trends, and favorite games.
Register for free here to access the full recording.
On January 21, 2020, Ted Verani, VP of Business Development took the stage at Pocket Gamer Connects London as part of the Monetizer track to present Beyond Game Economy Design – Increasing Profit Through Intelligent Revenue Optimization.
Building a profitable mobile game takes more than a well-designed virtual economy. The most successful titles measure user-level behavior to create personalized retention and monetization systems that exist outside the core gameplay loop. True revenue optimization requires comprehensive analysis of every available data point to determine the ideal offers and ‘next best actions’ for each player. In this video, Ted shares how to build automated loyalty programs that improve engagement and retention across genres including hyper-casual, as well as tips on using Behavioral Economics to optimize IAP pricing strategies.
wappier in heading to London for Pocket Gamer Connects, January 20-21.
Interview Title: “How Loyalty Programs can Improve Mobile Game Retention”
Our VP of Business Development, Ted Verani discusses Global Pricing, Intelligent Revenue optimization, and wappier’s AI driven approach to Loyalty & Retention with James Gilmour – Pocket Gamers January 22nd
Our own Ted Verani moderated the Mobile Gaming Today panel with industry leaders at GameDaily Connect USA on August 27, 2019.
The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but it is very challenging for game makers stand out from the crowd in app stores. This led off a free wheeling conversation about how to not oly acquire players but to retain them, as well as discussion on market trends and keys to success for the booming mobile space. Our panel of experts shared perspectives and vital points developers need to understand.
PANELISTS:
MODERATOR:
Ted Verani, Vice President Business Development, wappier
12 September 2018: Video Interview for PocketGamer.biz
Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”
Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.
21-22 January 2019: Pocket Gamer Connects London 2019
Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”
Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.
Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.
In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.
28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.
Panel Session Title: “Mobile Gaming Today”
Awesome Panelists:
Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier
The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.
1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.
Session Title: “IAP Pricing Optimization: Timing and Place”
Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.
23 January 2018: Video Interview for PocketGamer.biz
The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.
Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”
On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.
4-5 June 2018: White Nights Conference @ Saint Petersburg
Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.
Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”
Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.
4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!
Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.
Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”
1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:
Panel title: “Designing Games for Optimal IAP”
What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.