By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users.In-app purchases are one of the best performing monetization options available to…

Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.With recent reports that…

If you optimize IAP pricing per country, will users try to game the system? In truth, the benefits of global pricing far outweigh the risks.Global pricing…