“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY — wappier…

The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for free…

wappier Raises $4 Million to enhance its Intelligent Revenue Management and Machine Learning-Based Data Visualization platform A single optimization platform that maximizes revenue and retention by…