Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing to shop with businesses

Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have come to expect personalization

Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s marketers need to excel at

If you have ever received a letter addressed to “Current resident,” you know the feeling of immediately losing interest in a communication that was intended for you but wasn’t specific

Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has become so ubiquitous that

The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound in any language.” This simple —